
THE SMITHEE GROUP PRESENTS THE 2023
Marketing
Guide
Our comprehensive guide for your business’ success in 2023 and beyond. Check back weekly for new videos!



A Note from our CEO
BENJAMIN SMITHEE
Most businesses do not fail from a lack of available solutions. Most businesses fail to achieve their potential because they do not have the systems in place to support success.
For the past decade, TSG has built systems, processes, tools, and solutions that have helped businesses grow and scale. We have also seen businesses try to integrate best-in-class solutions without success simply because there was not a system that would serve as a foundation. We believe small businesses have the opportunity to achieve significant success if they are willing to invest in themselves and put in the work.
Hire The Smithee Group to set you, your business, and your team up for success.
In 2022 – The Smithee Group Managed …
Digital Ad Clicks
Impressions
Email Sends

Our THesis FOr 2023
THE BUILd FRAMEWORK
For the past decade, TSG has built systems, processes, tools, and solutions that have helped businesses grow and scale.
Build Your Brand
Build Your People
Build Your Culture
Build Your Strategy
Build Your Process
Marketing
Build Your Brand
Radames Roldan, Lucas Gordon, McKenzie Elliott
Brand is the core foundation for your business. It empowers differentiation, value creation, and competitive advantage when so many businesses look the same and are competing for the same share of wallet. Businesses that build strong brands are the ones that will succeed in today’s digital economy.
Business
Build Your People
Alex Brown and Aubrey DeLuca
Hiring the right people is essential to fulfilling your brand promise. Your team is the difference between average and excellent.
Marketing
Business
Build Your Culture
Ben Smithee and Alex Brown
Culture trumps strategy every single time, yet most companies do not have an actual system in place to build, maintain, and develop a strong and positive culture.
Marketing
Business
Build Your Strategy
Joel Beeker and Jake Hensley
Most businesses we look at today do not have a strong strategic plan that serves as a map for success into the future. Your strategic plan should be a yearly and 3-year plan that outlines the quantitative and qualitative goals for your business, and the pathway to achieving them. It should encompass financial, marketing, event, team, and other additional components.
Business
Build Your Process
Alex Brown and Jake Hensley
Once you have your brand, strategy, culture and team in a solid position – how do you make it all work together? Execution is everything.